Companies: Stop Crowdsourcing Your Charity
H&M recently announced they are asking their customers to decide where the company should spend their charitable donations (around $80 million annually) through crowdsourcing. This falls on the...
View ArticleTo Sell Products That Help The World, Convince Consumers That They're Helping...
If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the numerous surveys...
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When Your Ad Campaign Goes Big, Make Sure You Ask For Something Big In Return
Nature is speaking, but will anyone listen?This post is part of a new series in which Phillip Haid, the cofounder and CEO of PUBLIC offers his thoughts on the best and worst of today's cause...
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Why This Water Saving Campaign Is Working: Simplicity Plus Humor Wins Every Time
This post is part of a new series in which Phillip Haid, the cofounder and CEO of PUBLIC offers his thoughts on the best and worst of today's cause marketing.This October a small not-for-profit...
View ArticleWhen Using Humor For A Cause, Be Careful What You're Joking About
A new video produced by the Norwegian Students and Academics' International Assistance Fund (SAIH), went viral last week with its cheeky parody on Western misperceptions of Africa, "voluntourism" and...
View ArticleIt's World Cancer Day: Here's A (Non)Harebrained Way To Celebrate
February 4 marks World Cancer Day. It is a day when millions of people worldwide celebrate and commemorate those that have survived and perished in the fight against cancer. And despite the incredible...
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Starbucks's Race Together: Why The Naysayers Have It All Wrong
Unless you've been hiding under a rock the past week, you probably have heard about Starbucks's Race Together initiative. From the Washington Post's "Starbucks CEO has a terrible idea to fix race...
View ArticleStop Being Earnest: Just Because It's A Good Cause Doesn't Mean Your...
Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore. This is not your typical dairy ad. And yet that is what made Organic Valley's "Save the Bros"...
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Can Creating Empathy Do More Harm Than Good?
Increasingly charities are using the "empathy angle" as a popular strategy to raise money and awareness for their cause. From 30 Hour Famines to head shaving for those in cancer treatment, nonprofit...
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4 Companies Leading The Next Wave Of Profit With Purpose
Up until recently, tasks like improving infant mortality rates, providing clean drinking water and raising graduation rates were considered the purview of socially innovative charities and non-profit...
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Buy-One-Give-One Is A Gateway To Making The World Better (And Feels Pretty...
You have likely noticed the growing phenomenon in the world of conspicuous consumption. It's called "one-for-one" and it is premised on the age old marketing tactic of "buy one, get one," only it...
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The Ice Bucket Challenge Part 2: What Can We Learn From Why It Didn't Work
In case you were living under a rock last summer, there was a fundraising phenomenon called the Ice Bucket Challenge. The "make a video of yourself throwing a bucket of ice-cold water over your head"...
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How #KissAndMakeup Misses The Mark On Solving Cyber Bullying
If only it was that easy to #kissandmakeup to stop cyber bullyingCyber-bullying is a serious issue that's on the rise in our ever digital, photo loving, social networking world. So kudos to Tarte...
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3 Lessons In Innovation Every Organization Can Learn From (RED)
On the 10th anniversary of the founding of the consumer-goods-for-AIDS-relief organization that's raised $350 million, a look back at what's worked.When Red was founded by Bono and Bobby Shriver back...
View ArticleCompanies: Stop Crowdsourcing Your Charity
More and more corporate initiatives are giving consumers a chance to help direct where a company gives. But this just makes consumers less likely to give and companies less likely to make an...
View ArticleTo Sell Products That Help The World, Convince Consumers That They're Helping...
People are selfish. If you want to get them interested, appeal to their self-interest, not their desire to do good.If you are one of the many retailers that believes being a good corporate citizen will...
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When Your Ad Campaign Goes Big, Make Sure You Ask For Something Big In Return
Conservation International's latest celebrity studded campaign made a big splash, but did the size of the splash equal the size of the potential impact?Nature is speaking, but will anyone listen?This...
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Why This Water Saving Campaign Is Working: Simplicity Plus Humor Wins Every Time
Drop-A-Brick is selling faux bricks for people to put into their toilet tanks to save water. Here's what you can learn from its tone and technique.This post is part of a new series in which Phillip...
View ArticleWhen Using Humor For A Cause, Be Careful What You're Joking About
When poking fun at stereotypes to draw attention to your cause, make sure you don't fall into the same trapA new video produced by the Norwegian Students and Academics' International Assistance Fund...
View ArticleIt's World Cancer Day: Here's A (Non)Harebrained Way To Celebrate
Why #nohairselfies work.February 4 marks World Cancer Day. It is a day when millions of people worldwide celebrate and commemorate those that have survived and perished in the fight against cancer. And...
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